The truth is, the first Porsche Boxster was created to save
Porsche from the red ink..so it WAS meant to be a "cheap" car in
Porsche's own eyes..and because it was so freakin' successful, they
went on to produce the new model and improved it..the current
Boxster now is great I have to say..
But in Singapore, if you have the money, why don't drive a better
car? I have seen women driving 911 Carreras and not Boxster..MOST
Singaporeans like to show off, period. No money, die die must show
off..So when $250,000 can get him/her a rather high-end continental
saloon (like the 730Li) already, he/she don't want..must go buy the
"cheapest" car in Porsche's range..You might have owned a Porsche,
but people who knows about cars will be thinking: "Cheapest way
into Porsche ownership.."
I'm sorry to say this, but this is what most Singaporeans will
think when they see someone driving a Boxster..Maybe not in other
countries..but that's the way it is in Singapore..
First problem: 911..their 911 is one of their problems..Porsche has
to use the 911 to spawn a lot of other models like the Carrera S,
Carrera 4S, Turbo, GT2, GT3, GT3 RS, Targa..no doubt all drive with
a different feel more or less, but ALL these models came from the
911..this makes their 911 looks like just a car with different
engine variants..like Merc's S-Class..S300, S350, S500, S63 AMG,
S65 AMG.. 
Now coming to the bane of Porsche's line-up..it's not that their
cars ain't well engineered..far from it..their cars are well-known
for having very fine handling..the biggest problem is they have
rather cheap models which quite a lot of people can afford (e.g
Boxster, Cayenne) and very very expensive ones like the GT2/3,
Turbo and Carrera GT..this makes their cars very common on the
roads..so it's exotic-ness has been diluted somewhat..this is the
way it is..it's either you choose exclusivity and high profit but
low sales, or boost your sales and lose some of your exclusivity
and yet have high profits too..Porsche chose to dilute their car's
exotic-ness in exchange for sales volume..They are doing it very
successfully though..But in my eyes, at least, Porsche cannot be
considered a supercar producing company..it can only be considered
as a marque that produces high-end, high-performance cars..Porsche
can't be placed in equal respect to, lets say, Lamborghini or
Ferrari..