What’s
happening?
We are asking you and organisations to omit the blood-type letters
A, B, and O from your names and brands, to raise public awareness
on blood donation and to encourage more people to step forward for
this worthy cause.
Every day, more than 350 bags of blood are needed to save lives.
This works out to an average of a bag of blood needed every 4
minutes. Blood is needed not only in times of emergency, but also
during peacetime where it sustains the lives of patients with
leukaemia, thalassaemia and bleeding disorders, or patients who are
undergoing major surgery. With our rapidly ageing population and
expansion of healthcare facilities, the demand for blood is
expected to grow annually.
Your support will be critical in ensuring that more eligible donors
make blood donation a regular part of their lives.
The Missing Type campaign runs rom 4-9 July 2017.
How to
participate?
Individuals:
Corporates/Organisations:
Sample captions for your
social media posts:
How else can I
help?
Individuals:
Be a blood donor or become a volunteer!
Turn your social media activation into real action! Check out your
basic eligibility here or give us a call at 6220 0183. If
you are interested to support the National Blood Programme in other
ways, visit this link to find out the roles and responsibilities
a Red Cross volunteer can hold.
Corporates/Organisations:
Outside of the campaign, your organisation can also support blood
donation through publicity sponsorship (e.g. blood donation
infographics in your newsletters and social media platforms) or by
partnering us to organise roadshows or blood donation drives on
your premises.
For enquiries, write in to us at [email protected] or speak to any of our
Donor Managers at 6220 0183.
red cross
