StarHub Deal
Gives Boost to Netflix in Singapore Video streaming service,
Netflix has struck a deal with cable, broadband and phones operator
StarHub in Singapore.
StarHub’s FibreTV subscribers will be able to access Netflix
through their set-top boxes by the early second quarter of 2016.
StarHub says it will also join the Netflix Open Connect program in
order to provide the best-quality viewing experience for StarHub
mobile and broadband customers.
“Fibre TV customers will enjoy a seamless viewing experience as
Netflix will be directly integrated into their set-top boxes,
making StarHub TV the only stop for the entire family’s
entertainment needs,” said Howie Lau, chief marketing officer of
StarHub. “In addition, all StarHub customers will be able to charge
their Netflix subscription to their StarHub bill, removing the
hassle of paying multiple bills.”
Netflix recently announced that it had launched operations in all
but a handful of countries around the world.
Singapore already enjoys high speed broadband Internet connections
and subscribers could easily access Netflix as an over the top
service. The deal with StarHub adds an extra layer of
convenience.
It also drives up the competition against Hooq, the video service
operated by rival telco SingTel, Sony and Warner Bros., which is
currently in India, Thailand and The Philippines, but not yet in
Singapore itself.