Many Liverpool fans have long banished this current campaign to
history and so turned their attention to 2010/2011.
Thoughts of ending their 20-year top division title drought is
uppermost in their imaginations yet few honestly believe the club
have a realistic chance.
But now those tortured supporters have been given a more
definitive glimpse of future with the launch of a new home kit.
Home banker: Liverpool's new kit bears the new sponsor
'Standard Chartered'
Emblazoned with the logo 'Standard Chartered' - a global bank
who tout the ironically apt tagline 'Restoring trust and supporting
recovery' - the all red strip is, according to makers adidas, aimed
to convey the pride and passion the fans have for the Liverpool
red.
The new deal is worth a staggering record £80million to the
Anfield club spread over four years and brings to an end a 17-year
affiliation with Carlsberg.
'I think it is really nice, as I say always, no matter what,'
said goalkeeper Pepe Reina. 'If it brings luck everything is fine
for me.'
Jamie Carragher echoed his No 1's thoughts: 'Lovely! We always
like the shirts you can win something in so hopefully we can do
that and that is how the shirt will be remembered.'
Managing director Christian Purslow confirmed at the time the
deal with Standard Chartered was announced that it would increase
Liverpool's transfer kitty.
A free beach towel and bag will be sent to all those who move
quickly and pre-order the kit from the club's online shop -
Liverpool will be hoping they can be rolled out at seaside resorts
across the continent during another European adventure next
year.
