Big things expected after Liverpool’s new sponsorship
deal
After securing the biggest sponsorship deal in British football
history, Liverpool are destined to be
bigger and better.
The Reds have begun a partnership with London-based investment
bank Standard Chartered and are now ready to mix it with the
big-spenders according to managing director Christian Purslow.
"This is a statement of intent about our desire to improve and
invest in our football team - we want to be the best in the world,
and that is what we are about," Purslow explained.
"I want us to be the best football team in the world and there
is a pretty clear link between being the best team and having the
best performance off the field. That has not been our position,
historically, but there is no reason why, going forward we cannot
be the biggest, best-run and most commercially successful football
club in the world.
"The fans will be right to ask where the money will go from this
deal, and they'll be pleased and relieved to know that Liverpool's revenues, profits
and income is the club's.
"It stays in the club, it doesn't go out of the club, it's job
is to support our football team and so I can assure you, as we
drive forward our turnover, we will invest a sensible element of
that in our wage bill and we will invest a sensible level of our
profits in our transfers and none of those monies go anywhere other
than into the development of the club."
