As part of Liverpool's tour of Asia, the club are looking to
build a legacy here in Asia that will last longer than the couple
of days the squad spends in each country.
The Reds have put in place a knowledge transfer programme that will
see its manager Rafa Benitez share his experience with local
coaches, while the club's commercial representatives and sports
science team will share with their counterparts in the Football
Association of Singapore today, as they did in Bangkok with the
Thai football association.
But Ayre revealed yesterday that there will be more, and not just
for those involved in the national football set-up.
"It's impossible to create a legacy in four days, but the idea is
to provide as much access to Liverpool and its contents, over the
next year and beyond," he told TODAY.
"We've been developing a Liverpool exhibition, and it is a product
that fans will be able to come to in a strategic location in
Singapore and learn about the history of the club and see some of
the trophies and medals we've won, to give people here a chance to
interact with the club when the players aren't here."
And in keeping the clubs presence in the region, Liverpool are
developing a programme that will engage both local coaches and
fans.
"It's part of a bigger programme to build a franchising network of
coaching, academy and soccer school-type programmes," said
Ayre.
"But that part is in its very early stages at the moment, so it
will take some time to roll out."
Shamir Osman