http://www.liverpoolfc.tv/news/archivedirs/mediawatch/2005/jun/MW8377050615-1158.htm
LIVERPOOLS journey to Istanbul ensured they made the most
Champions League money of any club in Europe last season.
Figures released last night revealed the Anfield side earned
£20.5million from TV money and performance bonuses, £1.7m ahead of
second-placed Chelsea.
AC Milan, the side Rafael Benitez's men so memorably overcame in
the final, were third in the table with £17.5m, with Arsenal fourth
on £15.7m.
The UEFA table proves how crucial it was for Liverpool to
eventually be allowed to defend their trophy, with the extra rounds
they are now having to play meaning they could well top last
season's figure should they go all the way again.
Manchester United's new owner Malcolm Glazer, however, will be
concerned to see that his side was not one of the leading
earners.
United paid the price for a poor season in the Champions League and
for taking part as England's third-placed team by bringing in just
£10.9m. They were in eighth place behind Werder Bremen of
Germany.
Henk Potts, football finance expert for Barclays stockbrokers,
said: "These figures show that English football is the dominant
financial force in Europe, and the value of the Champions League TV
contracts to the clubs who take part.
"The earnings from the Premier League are very important but the
Champions League is the big cash cow of modern football. If you can
make it to the Champions League for several seasons then it really
is the road to riches.
"However these figures also show how important success on the pitch
is. Manchester United had a poor season in Europe last year and
that is reflected in the figures.
"Malcolm Glazer will want the club to be rising pretty rapidly up
the earnings table but to do that he has to invest in players.
That's the difficulty facing every club - how much to invest in
players in order to bring in even more money."
The UEFA figures just show the distribution of performance bonuses
and market pool cash - money from TV,, sponsorship and new media -
and do not include gate receipts, another area where English clubs
outperform their European rivals.
Onepot of £20m is split depending on domestic league position - the
reigning English champions (last season Arsenal) got 40%, Chelsea
30%, third-placed Manchester United and fourth-placed Liverpool 15%
each.
Another pot of £20m is split among the English clubs according to
how many games each side plays in the tournament.
Should five English clubs qualify for the group stage next season -
Liverpool must negotiate three qualifying rounds to get there,
while Everton must play one - earnings will fall because the pots
will have to be split five ways rather than four. Similarly, should
only three qualify - and Chelsea and Arsenal have done so
automatically - their earnings will rise.
As Scotland's sole representative, Celtic got the market pool for
their association to themselves and earned £7m, just below Italian
side Roma (£7.1m) and more than Spanish club Deportivo La Coruna
(£6.6m).