I would increase the price too if I were him. Look at the
facts:
- The stringent implementation of IP rights is scaring people off
any involvement in pirated stuff. People are starting to be
conditioned and moreover, Singaporeans are so easy to
condition.
- With every so call blockbuster, whether the movie is actually
good or sucks, a lot of marketing has gotton into making noise for
these movies, rendering them a "must watch" among the young and
hip. Plays well in exploiting Sporean kiasu mentality.
- With the recent go-ahead of remaking Spore's recreation and
entertainment scene, it is a logical step to ride the tide.
- The cinema experience today is not all about the movie already.
With cineplexes moving to offer an overall "entertaining'
experience, they have already given up on the low-end market.
Business is business.
