FETISH:
An object that is believed to have magical or spiritual powers,
especially such an object associated with animistic or shamanistic
religious practices.
An object of unreasonably excessive attention or reverence: made a
fetish of punctuality.
Something, such as a material object or a nonsexual part of the
body, that arouses sexual desire and may become necessary for
sexual gratification.
An abnormally obsessive preoccupation or attachment; a
fixation.
HUH? 
