Different ppl different level...
Different type of ppl different level....
Basically different families with different purchasing power
will have different preference (which is also affected by different
mentality etc)...
Very hard to do survey here just like tat... If NTUC dun chase u
off, I suggest u do the old fashion hardworking way of going down
to nearby NTUC and
do surveys... Try to target the majority younger groups (older
group might not know online shopping -__-)...
From there u have to measure if u wanted growth of market share
or profit... better to cheap offers, promotion first to attract
traction and word of mouth... Do a quirky youtube video and try to
make use of various social media for marketing effect... The rest
is all about management...