I'm a marketing under-grad...the Marcom agencies seem to be the
"big 4'' equivalent to what accountancy graduates are seeking for
employment,for eg. PWC,KPMG...
How do these agencies...like DDB,Saatchi and Saatchi,ogilvy and
mather seek and employ new people?..These agencies seem too big to
go through the normal channels to employ new people.Rarely see them
advertise online through job portals..they seem very secretive.
I know that these big agencies there are quite a few big
departments such as creative,media and account servicing.For
creative,what are those junior/entry positions called?
Copywriters?..my knowledge is that these personnel mainly major in
communications and media studies for their under-grad studies?
needs to be proficient in their english.Thats what i was told of by
lecturers..bit unsure,need some enlightenment from industry
practitioners.The impression i got was that marketing graduates are
more suitable for account servicing jobs,actting as the middle men
between clients and creative department.
How about the media department?..the media purchasing
department..junior positions are called? media buyers?..that's what
i know from books..secretive again..i see no employment ads by
these agencies for positions on the recruitment channels.
Would appreciate comments and enlightenment from industry
practitioners about the above questions and probably experiences
working in the industry.