SINGAPORE : Singapore's MediaCorp Studios and Malaysia's leading
integrated media investment group, Media Prima, have teamed up to
jointly produce local Chinese dramas and variety shows over the
next three years.
Filming of the first drama, aptly named "The Beginning", begins
this month and is expected to telecast in October during prime time
on ntv7, one of Media Prima's networks.
It will feature artists from both companies.
The collaboration was announced in Petaling Jaya, Malaysia this
week.
In the pipeline are co-investments to produce up to 130 hours of
Chinese programmes; it could even lead to productions for third
parties and overseas markets other than Malaysia.
Media Prima's advisor and CEO of ntv7, Amrin Awaluddin, says the
collaboration will help reinforce its position as a serious content
provider of Chinese programmes.
Deputy Group CEO (Television) of MediaCorp, Chang Long Jong, agrees
the strategic alliance will be beneficial for both parties.
Presently, ntv7 is Malaysia's leading broadcasting network among
Chinese. - CNA