From the Advertisers point of view, it will be a good thing and
a win-win for them. Likelihood, they have more slots available to
maximise their advertising air time.
However, it may not be true also cos 'splitting' the viewership
between the two chns will advertably loses a focal point and thus
air time is not maximised.
To the masses, it's a unnecessarily move. They could have leave chn
U's slot alone. Oh well, it's usually the cable for me most of the
time. 
