http://www.atimes.com/atimes/China_Business/HA28Cb01.html
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As a promotional tactic, EVA Air will present Kitty model aircraft
to all passengers on the flights. From a marketing perspective,
Sharon Chen, strategy director at J Walter Thompson Co China,
explained, "Hello Kitty means classic and eternal value. Other
things will come and go, but Hello Kitty will stay."
