http://sg.news.yahoo.com/060111/1/3xt48.html
A new mobile phone ticketing system being launched in Singapore
this year promises to send show-goers their tickets immediately in
text message format.
SISTIC, which says it handles 90 percent of all ticketed events in
the city-state, is introducing mobile ticketing or m-ticketing as
an alternative for users to buy and receive their tickets through
mobile phones.
The mobile tickets are to be introduced in April and expected to be
available for all shows by the end of the year.
The mobile tickets are to be introduced in April and expected to be
available for all shows by the end of the year.
"The decision to introduce m-tickets is in line with our mission to
revolutionize the traditional ticketing business model," said
Jennifer Pok, general manager for SISTIC.
Pok said the introduction of m-tickets will boost tickets sales and
benefit consumers.
"In a survey conducted last year... we found that 70 percent of the
2000 respondents indicated they would choose m-ticketing," Pok
said.
The technology works by enabling users to photograph a barcode on a
concert poster and immediately access a booking page by mobile
phone. After booking the tickets, the user gets a text message with
another barcode, and this text message acts as a ticket which is
scanned at the venue for verification.
"We hope to be able to phase out paper tickets eventually, but how
long it would take would depend on the adoption rate by both
consumers as well as industry players," said Pok.
The first of its kind in Southeast Asia, the digital ticketing
technology will feature encryption on the bar-coded tickets and
digital signatures on all applications. Additional security
features include real-time validation at the venue to prevent
duplicate use of the m-ticket, the company said.
