Hmm... i agree.
Actually besides the cost fees, i have been thinking all along. I
believe its the failure of the UNSWAsia to market their campus here
well in Singapore.
Take for a very little example here i have with me.
My Brother completed his NCC Advance International Diploma in
Business with straight As. NCC has been recognised as a Computing
organisation in the public but for those who understand much in the
education sector (Inc. of UNSWAsia), NCC Business has been widely
recognised to represents the quality standard of up to Year one for
its Diploma of a whole list of universities and Year two for its
advance diploma.
My Brother here wanted to ask about the UNSWAsia during the career
fair this year but this is how they market their university:
Person at Counter (PAC): *Ignore*
My Brother and I (B&I): Hi, would you mind advising us on the
business course?
(PAC): Huh? Do you want to ask about the one in sydney or
Singapore?
(B&I): We want to ask about the one in Singapore.
(PAC): *Ignore*
(B&I): We want to ask about the one in Singapore.
(Repeat)
(PAC): The business course we offered here in Singapore is here in
the brochure in front of you.
(B&I): Oh, which is it? (There's quite a number of them on the
desk)
(PAC): There! (Then with a disgusted face, he draw out a piece and
throw it on the counter)
(B&I): Thanks (While thanking we look at each other thinking
what kind of attitude it was with no other ppl ard.
(B&I): Can you tell us more about the course? (Interested in
knowing more)
(PAC): What is your education level now? (Without answering our
question)
(B&I): I have completed my NCC Internatonal Advance Diploma in
Business. Can i know more about the course?
(PAC): Huh? What NCC? National Computing what that one ah? (Get a
looking down laughing and then say this)
(B&I): Yah
(PAC): You better look for other university here at the fair
We were standing there waiting for any explanation but what we get
is a total ignorance without even a look in the eye. (P.S: There
were no one at the counter when we were there)
We didn't bother to ask anything else here since the man didn't
bother to answer any of our question.
Now, the main concern here is not really whether they recognise the
Diploma or not (Which is impossible), but the problem here is how
they actually deal with people. With that kind of attitude as their
marketers (Whether they are professionals or not), i don't think
its going to be a attractive school in Singapore. Can you guys
imagine the situation there? A Straight As student standing in
front of them where so many university is offering a place for
him?
Well, i believe if we get that kind of attitude, many of them out
there is going to get something similar or even worse. UNSWAsia has
a failure in Cost AND Marketing i guess.
