A full-page advertisement from Mr Sim Wong Hoo, chairman and CEO
of home-grown Creative Technology, paying tribute to the late Apple
co-founder Steve Jobs, has created some buzz.
The two companies were locked in a patent dispute several years
ago, which ended with Apple settling the matter by paying Creative
US$100 million. Given this background, some wondered if there was
more to the tribute than met the eye.
The ad, which appeared in The Straits Times on Tuesday, had the
text 'Remembering Steve Jobs 1955-2011' sitting on a black box
which had one side framed by Mr Jobs' silhouette. Further down, it
read: 'Thank you for the great lessons. Thank you for the great
products. Thank you for bringing a bit of us to the whole world.'
Mr Sim signed off below.
What rivals said of Steve Jobs
'The world rarely sees someone who has had the profound impact
Steve has had, the effects of which will be felt for many
generations to come.'
Microsoft co-founder Bill Gates
'Steve Jobs was a great visionary and a respected
competitor.'
Co-CEOs Mike Lazaridis and Jim Balsillie of
BlackBerry-maker Research in Motion
'Today the world lost a visionary leader, the technology
industry lost an iconic legend, and I lost a friend and fellow
founder. The legacy of Steve Jobs will be remembered for
generations to come.'
Mr Michael Dell, chief executive of Dell
'(An) innovative spirit (who) introduced numerous revolutionary
changes to the information technology industry.'
Mr G.S. Choi, chief executive of Samsung, which is
currently embroiled in a major court battle with Apple over
patents
Mr Jobs, 56, died last Wednesday of respiratory arrest caused by
a pancreatic tumour. The ad, which cost a five-figure sum, had some
asking what 'bringing a bit of us to the whole world' meant. A
Creative spokesman would only say it was 'simply a tribute to Steve
Jobs from Mr Sim personally'.
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