The TODAY newspaper turns four today, and it marks the occasion
with the news that it is set not just to turn around financially
this year but to report a profit.
Mr Ernest Wong, Group Chief Executive Officer of TODAY's parent
company MediaCorp, on Tuesday said: "TODAY is on track to record
its first profit this year. I am more than happy with its progress.
TODAY is the first newspaper to succeed in competing against the
Singapore Press Holdings Group."
He pointed out that in a time of declining newspaper readership,
TODAY has bucked the trend and increased its reach to more than
half a million readers in particular, professionals, managers,
executives and businessmen and women.
This proves, Mr Wong said, that Singapore, with an annual print
advertising revenue pie of $600 million, has space enough for two
or more newspaper groups.
TODAY chief executive officer and editor-in-chief Mano Sabnani
said: "We've hit on a successful model, and moving forward, we will
stay the course."
Advertisers, he added, enjoy good yield from their presence in
TODAY because of its targeted demographic distribution and high
readership of the morning, afternoon and online editions.
TODAY's special touch is to give voice to its readers, and so as we
celebrate our fourth birthday, we asked readers business leaders,
politicians, and ordinary citizens for their views about the
paper. - TODAY