They worked on novelty. And then the franchising.
I didnt exactly take coffee, and grandma's house at race course
road has a coffee roaster shop next door, so I get to smell local
coffee often enough. Mountains of them coffee grounded laid
on the plastic canvas on the uneven sand floor walked till so
smooth like big river pebbles lining the floors.
And the machines like cement mixers roasting the
coffee.......
Reminds me of a poster I read, I think is Ah Yat Coffee shop at
Jurong West MRT station: 'Screw the coffee press, we have the
socks.' Was hilarious enough.
Most youngsters nowadays probably wont understand about the
socks. They may not even have seen the folks behind the
counters of such Ah Yat or Ah Kun kopi shops using the socks.
I know a lot about coffee. As a boy, I was taught the different
grades of coffee and what sort of coffee, from different production
areas from my Indian neighbour, a coffee merchant.
Later in life got to know an Austrian coffee expert that teach
me how to make the different blends.
Irony. My prefer drink is tea!