“So you think you have good
manners?”
Writing Winning
Email
Summary
Manners Make the
Winning Email
If you are naturally well
mannered then the chances are that your email will be well mannered
too. Winning email is well mannered email, because your readers
will be won over by your winsome manners! If you are not naturally
well mannered, then pick up a book on manners, read it and live
it!
Manners are also
cross-cultural. What is considered good manners in one culture may
be impolite in another, e.g. informal salutations such as “Hi
Peter!” may be acceptable in an email to an American professor
whereas it would be considered overly familiar and therefore rude
to an Asian professor. To minimize cross-cultural rudeness, you
will have to be as cosmopolitan as possible, buy a handbook for
international etiquette, or indeed one for each country you do
business in, err on the side of politeness and or be formal until
told otherwise by the recipient of your email.
Other Features of
Winning Email
Accurate, Concise,
Witty (optional) Subject Line
An attention grabbing subject
line often makes the reader curious and keen to open the email. An
insipid or dull subject line often puts the reader off. And an old
subject line from some other email thread gives the wrong
impression and the reader might miss the new email thinking it is
just more of the same especially if the other emails in the chain
were frivolous.
Correct
Salutation
It is a courtesy to get
someone’s name correctly. It shows you have taken the trouble to
find out what they are called. Also it shows you know how to be
polite and respectful, and that you are careful – it is
unforgivable to spell someone’s name wrong if it was written down
for you before. It shows sloppiness to copy the spelling wrongly
and it will look as if you are sloppy and careless.
Good
Body
The ideal email should fit onto
one screen, so that if it is printed out, only one page needs to be
printed. If it is more than a couple of sentences, then it is a
courtesy to have sub-headings or numbered paragraphs so that the
reader can quickly scan through the main points of your email.
Email is a quick means of communication, so reading an email should
take no longer than writing one. Remember time is precious
especially when you have only a little time and hundreds of email
to get through before doing other work.
Politeness
Markers
Learn how to use politeness
markers. These differ from language to language.
However in English the most
common are:
For making requests - “Perhaps
I could trouble you for...”; “May I ask for...”; “Do you think it
is possible to...”; “I am sorry to bother you but I need...”; “If
you would be so kind... (to do xxx) ... I would be
grateful”;
For expressing disagreement -
“If I may just point out...”; “Can I take you up on...”; “If I
understood correctly you said...can I offer an alternative
view...”; “That’s very interesting, I have never heard it said like
that before”.
For correcting someone -
“Perhaps I didn’t express myself very clearly, let me rephrase
myself...”; “Sorry if I didn’t get my meaning across, what I meant
to say was...”; “Could I put it another way...”
Complimentary
Close
Email is like a letter – you do
have to sign off. How you sign off depends on how well you know the
person and what sort of email is being sent, same as a letter. You
can sign off “Lots of Love” if you write to a friend or lover, you
can also not sign off with anything except some secret initials
that only you and your boyfriend/girlfriend knows. But just as you
would never sign off so intimately or casually in a business
letter, you wouldn’t be casual in an email either.
Signature
Address
It’s polite to give as many
contact details as possible, e.g. Snail mail, phone and fax numbers
so that the reader can contact you in different ways. Sometimes you
may have sent a short email asking about something but if the reply
is very long, the recipient may prefer to send you a letter in
reply or if it is something too difficult to write about, the
person may prefer to phone you. Certainly, a reader is reassured
that you are not some cyber nut if you include your full contact
details. They might think you were mad, bad and dangerous to know
if all they have is a return email address, especially if you have
a weird email moniker, like [email protected] – If you
don’t already know this Hotel 81 is a chain of cheap sleazy hotels,
and yet this is the email of one of my most serious
students!
Absence of Weird
Whacky Stuff
Whacky stuff mean weird email
monikers as mentioned, also personal philosophies, political or
religious quotations or pictures made up of little crosses. These
are fine for personal email to friends who kow you and in spite of
all they know, they still love you! It is truly off-putting for
other readers, especially if it is a business email. It is also
extremely discourteous to force your weird whacky personal
sentiments on unsuspecting strangers. You may believe in organ
donation and put that as your slogan at the bottom of all your
email. But there are people who feel equally strongly that organ
donation is wrong. Do you want the email you otherwise took so much
trouble to write to lose out in the end because you inadvertently
offended?