Inditex signs licensing
contract with Hello Kitty
Sanrio, the Japanese company which
owns the imaging rights of the most famous kitten in the world,
Hello Kitty, has signed a licensing contract with clothing giant
Inditex. Resulting from this agreement will be Hello Kitty
collections by Zara.
At the end of April the little
Kitty’s face, which was launched in Japan more than 30 years ago,
will not only make its debut at Zara’s ready-to-wear clothing
stores, but also on objects for Zara Home.
Sales of Hello Kitty products, which decorate around 50,000 items
in sixty countries across the world, represent half of Sanrio’s
annual turnover.
By Jonathan Fulwell (Source: Sarah
Ahssen)