Cloverfield is so badly done and such a no brainer that JJ
Abrams and The Marketing Department were forced to rely on tacky
tactics to sell the show. I mean, lets face it. If you have good
stuff, you will exploit all the best bits to sell your movie.
Youll lie, cheat and steal to sell the show. And guess what, those
ambiguous trailers were all the best bits. Know why they didnt
show us the monster in the trailer? Because no one wouldnt have
bothered watching it at all if they knew what the monster was all
about - just another monster. 
We used to be so much smarter as consumers.
If it was true that the entire film was shot on a DV camcorder, I
feel painfully bad for anybody on board that production. The lights
were decently rigged with due respect to the craft itself and there
was decent consideration from production design to art direction
and Matt Reeves had to go disfigure and insult everybody's
professional integrity.
If anybody thinks falling for I Am Legend was stupid enough,
falling for Cloverfield again warrants a ticket straight down to
hell. It is a real rip off and a goddamn misfire. Wait for a
pirated version to surface on the Internet and you will feel very
smart for having skipped the big screen. I cannot imagine why
anybody will be impressed with this movie unless its their first
time watching a movie.
Why is it so difficult to act properly? Why the self awareness at
all? Why on earth are they acting the way they think people are
supposed to be acting in this scenario?
And I bet the writer had a real easy time coming up with a script,
all he had to do was inject We gotta get outta here! a few
hundred times (as many times as it takes to fill up the
script).
If anybody is expecting to see yet another dramatic, earth
shattering blockbuster on Armageddon, bombing, explosions and
chicks with boobs running for their lives - a popcorn flick or a
big movie, they won't find it.
If anybody is expecting to see an intimate, personal view on the
sadness and tragedy the victims of a catastrophic event are made to
go through - they wont.
If they are thinking, hey at least the sex scene could be good -
there was none.
But the film is too dumb to offend anything except your
intelligence, and the monster does cut a satisfying swath through
the cast, so your only complaint may be, What took it so
long?
