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Tourism Queensland has admitted it "messed up" by not making it
clear a video of a woman tattooing the Great Barrier Reef on her
arm was an example and not an entry in a $150,000-a-year job
contest.
Thousands of desperate job seekers have entered an internet
competition to provide a 60-second video to become Hamilton
Island's new caretaker, which has a salary of $150,000.
Among the videos entered was that of a woman visiting a tattoo
parlour to have a 10cm tattoo spruiking her love for the Great
Barrier Reef on her arm.
But the video in fact featured Rhiannon Craig, a digital project
manager at the Cummins Nitro agency in Brisbane, which created the
job campaign, and the tattoo was a transfer.
Nowhere on the site did it say the video was created for Tourism
Queensland as an example and media outlets across the world
reported the entry as legitimate.
The oversight has drawn criticism from Queensland Treasurer
Andrew Fraser who said it would be inappropriate for Tourism
Queensland to plant a bogus entry.
"Obviously what we've got is an exercise in them getting a lot
of attention, that's certainly been achieved worldwide, but ... I
would have a dim view of that (posting a fake video)," he told
reporters.
Tourism Queensland chief executive officer Anthony Hayes
apologised for the mistake.
"The simple answer is that we messed up," Mr Hayes told AAP on
Monday.
"We did two example videos of what an application could look
like but we didn't put the words example or sample on those videos
and as a result we have caused some confusion.
"They were really there for people to have a look to see what
creativity they could use."
Both examples have been removed from the site.
Mr Hayes said the response continued to be overwhelming with
6,600 video blogs from people across the globe on the site.
An announcement on the island job will be made on May 6 with the
contract beginning on July 1.
