Haha reminds of my friend's dog called Rocky too
It was the BIGGEST German Shepard I have ever seen
But it was a huge softie and coward
I wanted to pet it and it cowled in fear coz it thought I was
going to smack him.
I was @@ and asked my friend what the heck did he do to it that
it got so timid.
Oh dear!
The poor ol' dog didn't realise how
strong and powerful it is! I think your friend must have
overdid the "I'm the Alpha Dog here!" thang when that dog was still
a puppy! 
BTW, have you watched The Dog Whisperer? I love that
show!