Really?
I thought the top prize was some cash value.
As usual, I suspect they will only release the winning half of
the top prize only towards the end of the game.
Otherwise, less people will be motivated to eat their stuff.

Well, if I just get the Kia, I'll just sell it and redeem 3/4 of
the top prize. Then I'll be up another 1/10 towards my "Black Audi
R8" fund.