hmm...looks.............too serious
the book i mentioned is pretty interesting. There are stories bout
payoffs to celebrities to endorse crappy products, or a drug
company that started a massive PR campaign to build awareness of a
new disorder which they developed a remedy. The intention was to
build publicity for an illness nobody knew they yet had, and then
come out with a miracle cure 
Paxil -an anti depressent.
the disorder was SAD (Social Anxiety Disorder). The symptoms were
blushing, sweating, trembling and speech difficulties - very much
like nervousness or shyness.
needless to say, Paxil has experienced massive sales
