Originally posted by elindra:
Trust the Australians to come up with something like
this
[b]If you curse at them, they will come?
By Paul Tait
Thu Feb 23, 9:59 AM ET
SYDNEY (Reuters) - Australia launched a new A$180 million ($133
million) advertising campaign Thursday which seeks to attract
international tourists by swearing at them.
"Where the bloody hell are you?" asks the new campaign launched by
Australian Tourism Minister Fran Bailey.
Bailey said the campaign will target potential tourists in China,
Japan, India, the United States, Germany and Britain and would be
rolled out in the next few weeks.
It echoes the hugely successful "Put another shrimp on the barbie"
tourism campaign of the 1980s, which featured singlet-wearing
comedian Paul Hogan and which lured an estimated 250,000 American
tourists to Australia.
The new campaign, which can be seen on Tourism Australia's Web site
(www.wherethebloodyhellareyou.com), features a series
of Australian backdrops.
It begins with characters saying: "We've poured you a beer and
we've had the camels shampooed, we've saved you a spot on the beach
... and we've got the sharks out of the pool."
A bikini-clad woman then asks: "So where the bloody hell are
you?."
Bailey and Prime Minister John Howard both defended the campaign
against complaints about the use of the word "bloody," a mild
profanity used to express annoyance.
"It's a colloquialism, it's not a word that is seen quite in the
same category as other words that nobody ought to use in public or
on the media or in advertisements," Howard said.
"I think the style of the advertisement is anything but offensive
but is in fact in context and I think it's a very effective ad," he
told reporters in Sydney.
Howard complained last month about the decline of good manners in
Australian society, blaming the drop in standards on increasing
vulgarity on television.
Bailey said the campaign had been tested in some of Australia's key
markets and had been successful, although she gave no
details.
"This is presenting Australia as we are. We're plain-speaking,
we're friendly. It's using the vernacular," Bailey told
reporters.
While the "shrimp on the barbie" campaign attracted thousands of
tourists, its crassness caused many Australians to cringe.
It was followed in 1995 by a A$100 million ($74 million) campaign
-- then Australia's biggest single marketing and advertising
campaign -- which sought to convince the world Australia also had
culture.
Bailey said Australia's tourism industry was worth A$73 billion and
employed 500,000 Australians.
Taken from:
http://news.yahoo.com/s/nm/20060223/od_nm/australia_ads_dc;_ylt=Aj4W1OlWoQmgPFCDP2IOqubtiBIF;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--
[/b]
this is a fucking embarssment to me ... my goverment throwing
out stereotypes.....
Simsy
