Depends on who finds the other's face not to his / her personal
preference! Does not matter if you're the '...kee', the '...ker' or
the '...ked'. 
There's also a study that says there is absolutely no emotional joy
whatsoever in a sexual act just as a fulfillment of physical needs.
But do most people care? I doubt. 
Perhaps women are on this uncertain quest every single time they
sleep with someone new - and feign nonchalance and indifference to
mask their emotional craving to protect themselves. Maybe men are
too - but choose to emotionally detach themselves for fear of being
hurt if they let on more than they should.
It's all a matter of personal perception, really.
