Well, nice packaging, worthwhile freebies, great bargains...
hard to pass up! 
And for women, product packaging and marketing matters A LOT!
I've bought stuff I didnt' need,
just cause it smelt lovely, was in pastel colours / classy bold
colours, or had ribbons and frills, or was sleek and posh and 'in',
or was packaged with lots other fanciful stuff, or came in a cute
set all coordinated well, etc.
