Oi! Oi!!
Wah!! Kua1 Zhang1!! 
OK, this is why women are the more sophisticated shoppers.
There are different categories of shopping.
Category 1 : The essentials, the 'I Need' items. These would be
grocery shopping, shopping for basic furniture, toothbrush and
toothpaste, etc.
Category 2 : 'I Need' but let's go look for a higher-end one. These
would mean that instead of getting a humble toothbrush, you have to
go get some electric Braun with sonic whatever tooth-brushing
contraption. 
Or,
instead of a Zircon ring, you go for whatever Chanel however many
carat diamond-encrusted ring. 
Category 3 : Items for the House. Pretties up and cozies up the
nest. Aesthetic value.
Category 4 : Items to pamper self and loved one(s). That deluxe
pillow that prevents snoring and gives you a good night's sleep and
doesn't hurt your spine, whatever. Lifestyle services like
spa treatments, vacations, etc.
Category 5 : Brightens Up a Man's Day aka Women's Privileges. Items
like shoes, clothes, hairclips, accessories, makeup, etc etc etc
etc etc.
Lipsticks and all that, Category 5! Essential for maintaining world
peace by calming down all the raging male hormones! Angry Man sees
Pretty Woman walking past... aaaaaaaahhhh... blood pressure down,
rage decreases, no longer so angry, no longer going to do rash,
impulsive acts of rage, ... eventually, WORLD PEACE!!!
