go read up about the history of De Beers, not as told by them
but the real thing..
they were a bunch of cutthroat thugs who strongarmed everyone into
selling out to them.. thus creating the monopoly we know
now...
then they hoodwinked a whole planet into their "a diamond is
forever" ad.. the most successful ad of all time...
if you only knew.. before De Beers, diamonds weren't that
valuable.. it's just that the artificial inflation by De Beers, and
their stockpiling of the gem, slowly releasing them to the world
that made them seem so "valuable"..
in the past, diamonds were mostly used as tools..

congratulations.. you now know...
go do your research and be aware... btw, Dennis now has that very
revealing book by Greg Campbell... if you want and he has finished
with it, you may want to borrow it.. or to raid the library for
it..
here's the Amazon.com ad for it =>
Blood Diamonds