Yah lah, target........but target who?
You look small picture or big picture? Big picture, you have to
believe and look far and wide as well, either regionally or
internationally. Especially, if you are going to specialize in
sports, you don't want a Chapalang name???? You must portray a
professional image.
Search deep into your passion. A lot of things, it has to come from
within us, then it can be reflected on the outside. Cannot just
hear hear, say say. It must be your passion, your drive, your
motivation, your zeal. It is from these that you get your
inspiration. Sometimes, you cannot rush, then you are going to come
up with garbage or something so "technical"/"mechanical". Art is
free flowing........let your mind flow with imagination. By then, I
am sure you are going to come up with a unique/creative/interesting
name. 
We can give suggestions, but then it will not be you. It has to be
you...you will be the one "living" it and believing in it.

Good luck........kopio! 
Good night too. I'm checking out soon. Taking half a day to run
errands. New school year starting next week, so some preparations
needed. 