No matter how you look at it, taxi companies will shrink, their
changes and scheme do not really work to the satisfaction of
drivers, who are facing a stiff competition.
Why? because unlike Uber and Grab that have a young management
with new thinking, hyperactive and always looking creating
something, taxi companies, on the other hand, still hold on to
their lau kok kok, ai koon koon, pui pui, dine and wine management,
that alone is a failure, a failure to have a courage to change and
adapt.
It is just like a old car, keep giving problem, and keep using
the same solution to solve it, no other way…so why not sell and buy
a new one.
Taxi companies management are today, out of date, keep holding
to the same old assholes that produce the same solution and same
shit is not going to change thing, but instead, worsen the
situation by providing shitty solution that still want to eat taxi
drivers.
Even they restructure, the same shit remain, only the soup
changed.
My suggestion is to re engineer the whole taxis management,
meaning throw away the shit and soup and the bowl out…start from
new blood again.
They are not performing and too comfy in their jobs. Must
follow Surbana Jurong's method. Jitao sacked a whole lot of
under performing executives.
Until today, they only know how to introduce half baked
incentives bit by bit. Nobody has the guts to overhaul the entire
taxi pricing structure.
1. Remove CBD surcharges.
2. Remove or reduce 25% (e.g. 15%) peak hour and 50%
midnight surcharge (e.g. 25%).
3. Have one standard flag down fare and higher tariff e.g. 30
cts per 300 km fixed regardless whether first 10 km or not.
In its place, introduce surge pricing. If CBD or any area
suddenly got demand, then a surcharge kicks in for booking calls to
match PHV's surge pricing.
All the surcharges (CBD, 25% etc) were meant to tamper demand
and encourage supply. That is, when demand is high,
surcharges will help reduce demand and at the same time increase
supply to balance out.
However, with pirates operating today, these mechanisms are no
longer effective nor relevant. There is no longer any peak demand
because including pirates, the supply today is at least 40K taxis
and PHV.
Scared taxi drivers throw key? Economy so bad, who dare to throw
key? Reduce rental lor. So many already throw key and move to PHV
even with all the surcharges in place. Why? Cos simply no demand
for taxis and PHV offering incentives.
Reducing taxi rental and overhauling the taxi fares at the same
time is the way to go. Chemo the cancer or it will spread.
May not be so extreme as suggested above but certainly some
changes are needed.
