The writing is on the wall - Uber & Uber clones will murder
the taxi industry here..
Now we are at the first stage where Uber and copycat Grabtaxi
tries to get as many customers as possible to try their taxi
matching service. To do that, they also need to get taxi drivers
and give them incentives.
Later when the customers get used to their platform, they will
slowly shift them to the uber car service. They can do that by
removing the TD incentives so customers will find it easier to use
the car service instead. Why do they want to do that? 20% comm is a
lot more than 30ct booking fee lah.
They will tweak the uber car pricing so that it can compete with
taxi fares. But on the other hand, the drivers will get less
earnings, right? That's why they are promoting to car owners who
already have cars and any extra earnings they can make is good
enough for them. Of course TDs won't be interested but they won't
care less.
So it is a little like crowd funding - get lots & lots of
part time car owners to be drivers. Each individual car owner might
do only a few trips but when added together, it is a tremendous
force.
So Uber & its clones will win (20% or maybe 10-15% also
good), customers win with cheaper rides, pte car owners win with
extra cash.... the loser? TDs lah.
It is a scary scenario to think that TDs may only have street
hails to makan and then again, these street hails will also get
smaller & smaller if the uber cars can be cheaper and more
convenient.....
Think about it....