When you, the taxi company rent yr taxis to a hirer, the hirer
(Joe) represent 2 roles, one is the customer, the other is the
hirer as per se.
When a hirer pick up a pax, the pax is consider as the hirer's
customer and also indirectly the taxi company's customer
So what happen when the taxi company decided to increase Joe
rental fees (taxi co profit) and fuel surcharges (tax). Joe,
given the same amount of time on the road and more or less the same
amount of paxs will surely lose out in his income.
As Joe compare companies rental, he decided to switch to a
company giving him a lower cost of operating on the road. He thrown
key, so are many others. As the teochew saying goes, ti kor liang,
ti kor zhor.
Then the high rental and surcharge taxi company decided to
increase fares and meters running to compensate their driver lost
and also at the same time, hoping to get back more
hirers/customer to join them and hire their cabs which is
sunbathing for a long time.
End up, paxs who took the cab have to pay a higher cost, taxi
company earn more money but hirer get nothing but sour faced
passenger and sometime, get scolded for nothing.
You get the picture?
