To be fair,
Let look at the purpose and objective of each fare structure
changes by Taxi company.
For this case, purpose is to provide better income for their
hirer who take calls
Objective of company is
Able to tell the public that they care for their hirer by
increasing on call fare to lower their cost of rental
My question is, why not just lower your rental and I guess more
people will join premier, lower the on call charges and many will
call premier.
In business, to earn more profit, there are basically 2
ways to it, cut operating cost or increase prices.
For taxi companies..either
option 1 increase rental or
option 2 increase fleets with more calls that result in
more levies.
if you are the boss, what will you do to increase profit,
option 1 or option 2,.
For me, option 1 is the most easiet way out, why go take the
trouble to increase fleet, increase admin, increase call..which is
more of a long term target, by increasing rental, today your said,
tomorrow, profit come in..food for thought
