600 MOOVE ICONIC COWS CELEBRATE
SINGAPORE AS CITY IN THE GARDEN
3 May 2013 – They are no strangers to Singaporeans – all 600 of
them.
The Moove Media cows will once again graze Singapore landscapes
from today until 26 May 2013.
Moove Media, the advertising arm of ComfortDelGro Corporation
Limited, has teamed up with the
National Parks Board (NParks) to launch ”Happy Cows, Happy
Hearts”, a campaign which aims to
celebrate Singapore as a City in a Garden as well as promote
graciousness and kindness amongst
the public at large
All 600 cows, which are made using recycled plywood and printed
using eco-solvent ink, carry a red
heart each on their backs. They will be displayed alongside over
1,000 30-inch wide red hearts
made up of fiberglass at about 50 locations including Raffles
Place, Orchard Road, Esplanade –
Theatres on the Bay, Fort Canning, Braddell and Sengkang.
Moove cows made their debut in 2005, and about 6,000 cows have
since grazed the landscapes.
Said Mrs Jayne Kwek, CEO of Moove Media: “We wanted our cows and
the hearts to draw the
public’s attention to the fact that Singapore has, in just 50
years, developed into a City in the Garden
as it is today. The hearts further symbolise the need to care
not just for the environment, but for
everyone around us through acts of kindness.”
Mr Kong Yit San, Assistant CEO, Park Management and Lifestyle
Cluster, NParks also said: “We
are happy to partner Moove Media in commemorating 50 Years of
Greening Singapore this year. As
we look back at how far we have come in greening Singapore, it
is also important for us to sustain
this effort for the benefit of our future generations. We hope
the eye-catching cows and hearts on
the grass and trees will remind everyone to care for
In case we don't know, all this cows are from
CDG...
Then, which one is cow peh, which is cow bu?
