Idea No. 2: Reward those who book early
A COLLEAGUE recently made a comment on the taxi booking system
in Singapore. The current system charges passengers a fee when they
book taxis, either promptly or in advance. While I see nothing
wrong with paying to book taxis in advance, perhaps the taxi
companies could consider scrapping fees charged for prompt
bookings.
First, removing booking fees for prompt pick-ups will reduce the
number of taxis that pick up passengers in inappropriate places.
Most of the time, these taxis cause inconvenience to traffic
behind, not because drivers choose to stop there but because
passengers choose to flag down taxis there. If passengers are not
penalised with a booking fee, they have an incentive to book a taxi
and be picked up in a convenient and safe location. Doing away with
this booking fee may also boost demand for taxis, as they will be
more convenient and affordable.
Second, scrapping the prompt taxi booking fee will also tackle
the problem of taxis taking advantage of the booking fee and not
picking up passengers in long taxi queues. Vice versa, with more
taxi bookings, taxis will no longer form long queues at taxi
stands, thereby forgoing the chance to pick up flag-down
passengers.
From the viewpoint of the drivers, time spent driving without
passengers will be reduced significantly, leading to savings in
fuel as they will be able to pick up passengers via their satellite
booking system. As the taxi booking process is already in place,
there will be no significant cost to deter taxi companies from
implementing this.
With the Government trying to create a world-class public
transport system, taxis should not be neglected as we look at ways
to complement the MRT and bus system.
Scrapping the prompt taxi booking fee will make taxis more
affordable and thereby generate demand for them.
Toh Gim Sin
china taxi do not charge advance or immediate booking
charges