Happened to stumble across this forum. Thought i'd contribute
something
Anyway, good to great is a good book for anyone interested in
Business Literature written in a less academic tone. It's
definitely more readable vis-a-vis harvard business revew,
etc.
In short this book sets put to ask "Can a good company become a
great company and if so, how?" Jim Collins and his team of
researcher thus sets out to look at a myriad of the largest
corporations in America in search of the answer.