Their Branding excercise seemed over the top. 5 full-page clour
spread of print ad is not cheap. It's not as if they have a total
makeover in terms of colour, fonts and packaging.
The present logo looks more progressive and 'live' like. Other than
that, changes are minimal. Moreover, Tiger is well positioned in
the market already and need less introduction to sell it's
products. Perhaps, they riding with the new look to attract the
younger crowd and establish loyalty among them.
