'Perception' problem will stay if
Odex does not improve service
I AM writing in response to the article, 'Getting anime illegally
online? Beware' (ST, June 1).
In the article, Odex spokesman Stephen Sing mentioned a 'perception
problem' concerning the quality of 'original anime works'.
He is absolutely right. There is a perception problem - but Odex
has not shown anime fans any evidence it is willing to change
that.
Odex's current website (www.odex.com.sg) has been showing an 'Under
Construction' placeholder for at least the past two weeks. Its
previous site was not any better, as it was not constantly kept up
to date.
Websites are a vital connection to the young and tech-savvy
client�le - it is a way to keep them up-to-date on the newest
releases, upcoming licences, a catalogue of current licences as
well as a mode for feedback from the fans.
Also, a look into local video stores shows many titles available
only on VCDs. If not for the article, I would not have looked
deeper to find the sparse titles available on DVD. The $9.90 trial
offer was also unknown to most. This further enforces that little
information about what Odex is doing actually reaches the anime
community.
Moreover, the quality of Odex's releases are debatable. Many fans
have commented that the quality of its subtitles are inconsistent
between releases, tend to be inaccurate and contain numerous
grammatical errors. Surely Odex, being a commercial entity, should
have in place some quality control measures?
Finally, the reason why anime fans here perceive local releases to
be of low quality is that they have benchmarks with which to make
comparisons.
Take a look at ADV films (www.advfilms.com), from the US. Just from
their site you can see that a wealth of information is given to
viewers at a glance.
Podcasts, presence at anime conventions, et cetera - all these
disseminate information to the anime community and helps keep the
company connected to their customers.
From Internet reviews, ADV DVDs provide relatively good subtitles,
passable dubs and a plethora of DVD extras. The first DVD of a
series tends to come with series holder cases. All these encourage
the customer to continue buying DVDs.
Another example closer to home would be Chuang Yi
(www.chuangyi.com.sg), a local manga publisher. Again, you can see
its site gives info on newest releases, as well as upcoming
releases. Book release flyers are sent out to stores selling their
books, to keep non-tech-savvy customers abreast of
developments.
These are role models for Odex to look up to, and to see how they
can improve. If it is unwilling to show change, this 'perception
problem' will always remain.
Victor Heng Fuwen