Plagiarized 100 Plus advert on SBS Transit Trains & Bus

last SG · 2010-07-17T01:49:26+00:00

THIS KIND OF TOPIC SHOULDN'T HAVE BEEN CREATED! IF YOU SPOT ANYTHING LIKE THIS, JUST POST IT IN CHATBOX!I HEREBY LOCK THIS TOPIC!

Fryderyk HPH SG

Would like to highlight this potentially damaging advert ran by 100 Plus' advert agency. Took this photo few months ago, but only recently managed to dig it out. It has been placed at train stations and some buses(one DM3500 confirmed had this ad sometime ago).

Don't know what is plagiarized? Ok I'll tell you.

1. The train.

The train used is Deutsche Bahn's InterCityExpress ICE 3 / T / TD, which is that in the picture. It is so damn obvious, there can be no other possibility that it is some other train. They only removed the DB/ÖBB/NS Hi-speed trains liveries.

2. The station.

Gosh. The only ultra-modern glass façade station which remotely looks anything like that. Berlin Hauptbahnhof. Don't believe, check out wikipedia for pictures of its façade.

3. TRAIN-SPRINTER?!

Deutsche Bahn has its own InterCityExpress Sprinter service. Obvious copycat? Don't believe, check out Deutsche Bahn's website and browse its product offerings. ICE Sprinter services are there for less-stop quicker ICE services. And that service requires a tariff. Go check it here.

4. Tri-color

This is debatable. 100 Plus' logo is tricolored, green, red and blue. But Germany, where the technology for the DB ICE 3 / T / TD comes from, has a tricolored yellow, red and black flag. Having the words "Train-sprinter" on the tricolored log doesn't help its image you know?

The people working in RailEurope's Singapore branch, which DB, ÖBB and NS Hi-speed are part of, will not be happy seeing this plagiarized ad going around.

FireIce SG

they kicked up a fuss yet?

SBS8730A SG

OFF TOPIC from this forum plz

SGCar SG

I didn't even know this word (plagiarized) exist until TS explained.

Cheers.

dukedracula SG

i don't think this is how you would classify it as plagiarism. they are only using the train background not another ad idea or copy, so it's not plagiarism....

Junyang700 SG

Haha.. Singapore, when will you stop plagiarising?

TIB657M SG

Singapore tends to plagrise other countries' one, instead of just coming up with their creativities to come up with a new ad.......

OT: Mediacorp also plagrizes some of scripts from the overseas (HK and Taiwan)drama

Why can't they just think and come up with new stuffs which are better than the current one, worlds need to be innovated.

Fryderyk HPH SG

OFF TOPIC from this forum plz

You cannot see is it?

The Ad was placed in SBST media platforms(trains & buses).
Anyhow suka suka say off topic.

I think your post is the most off topic one here.

Fryderyk HPH SG

i don't think this is how you would classify it as plagiarism. they are only using the train background not another ad idea or copy, so it's not plagiarism....

Train background, plus station façade(Berlin Hauptbahnhof), use of the word Sprinter(DB already has ICE Sprinter), and also if you look at DB's own ads, the way they advertise the ICE Sprinter service, is exactly like the ad above.

dukedracula SG

now that you mentioned that a similiar ad was copied, then only the ad is plagiarised, using the train background, facade and train is not, that is only considered as use of pictures without permission...

fudgester SG

Plagiarism means to take someone else's idea or work (in this case, an advertisement) and presenting it as your own. For example, if there is a very similar ad by Gatorade of a man chasing after a train, then it can be said that 100 PLUS is plagiarizing from Gatorade.... which is clearly not the case here.

Or if the train company itself had put out a very similar ad, then yes, that would also be plagiarism. For this advertisement to be plagiarized, it has to be plagiarized from another advertisement or publication.

Using a photograph of a train in an overseas country is by no means plagiarism. At the very most, it is an unauthorised use of a photograph without giving due credit to the photographer who took it.

And even that is unclear; for all you know the ad company may have paid royalties for using the photograph, or the photograph may have been in the public domain for free use.

Everyone, please understand the concept of plagiarism properly.

mrtdude5 SG

Ripping off is different from plagiarism. If a German drink company produced this exact ad, and 100 Plus took it, recolored it, and put their logo on it, THAT would be plagiarism. Learn the meaning of the word before you use it.

Fryderyk HPH SG

That is called wholesale plagiarism.

I never once called it wholesale plagiarism.
Fine. You can call it a ripoff, or whatever you want.

Plagiarism doesn't need to be one that is copied wholesale.
Learn the meaning of the word(and phrase) before you use it.

Pitot SG

the author may have been in germany and saw it as an inspiration for the work above, so he went to bought the photo legally for use.

is this still plagiarism?

Dragonaxe SG

SBST has NOTHING to do with the "plagiarism".

100-Plus, the advertiser, designs and pay money for the ads on the trains and buses.

SBS Transit, the producer, makes the ad and paste it on trains and buses.

Do you even think that anyone will fly to Europe just to take this photo?

Will an ad have "Source : <------------>" below?

Meaning if you don't put the source - paid royalties or copyright infringement

If any company were to do this without paying royalties, the CEO is really mad, waiting for a lawsuit.

The 100 Plus and the ad placed by the ICE or whatever is just a coincident.

This is not plagiarism, its coincident.

By the way, Fryderyk HPH, you are always causing trouble when you come to Thread number 2080, Singapore Trains. ALWAYS, I don't know why but it is a coincident that every time I see you, I smell trouble.

charlize SG

This is still better than the Twitter whale advert.

Fryderyk HPH SG

SBST has NOTHING to do with the "plagiarism".

100-Plus, the advertiser, designs and pay money for the ads on the trains and buses.

SBS Transit, the producer, makes the ad and paste it on trains and buses.

Do you even think that anyone will fly to Europe just to take this photo?

Will an ad have "Source : <------------>" below?

Meaning if you don't put the source - paid royalties or copyright infringement

If any company were to do this without paying royalties, the CEO is really mad, waiting for a lawsuit.

The 100 Plus and the ad placed by the ICE or whatever is just a coincident.

This is not plagiarism, its coincident.

Did I say SBST plagiarised it?
No.

Look at my first statement.

Quote:

Would like to highlight this potentially damaging advert ran by 100 Plus' advert agency

:Unquote

Also, I stated that the placement was on SBST's buses and trains, not once did I mention SBST created the advert.

Fine, if you think it is a coincidence, so be it. My view still stands.

In response to your last statement, have you ever realised that it is due to the negative and narrow mindset of people like you, that stereotyping of people becomes existant and more prevalent? When I asked a question in the questions thread, it was in a polite manner. Apparently it is due to some of you people here that trouble brews. Btw if you hadn't realised, you have already stereotyped me by thinking everytime I post, I create trouble. I shan't even ask who gossiped with you on me and what goes on in the grapevine in this forum. What a joke.

Fryderyk HPH SG

the author may have been in germany and saw it as an inspiration for the work above, so he went to bought the photo legally for use.

is this still plagiarism?

Point noted. But I feel personally the similarity to the DB ICE Sprinter is really uncanny.

Besides, it would make more sense for the advertiser to use a local train rather than one which many locals cannot make the connection.

Dragonaxe SG

Point noted. But I feel personally the similarity to the DB ICE Sprinter is really uncanny.

Besides, it would make more sense for the advertiser to use a local train rather than one which many locals cannot make the connection.

If the photographer doesn't end up in CID and be interrogated for 1 whole day.

Fryderyk HPH SG

If the photographer doesn't end up in CID and be interrogated for 1 whole day.

There is a limit to the notion of plagiarism.
Some percentage of the idea.

Don't get me wrong. Plagiarize was the word I used for the title because I couldn't think of an other appropriate word to use.

Neither could I say "Similar ad" cause I need to do up more background research. Can't post that DB ICE ad either, cause DB has APPARENTLY removed it from its ICE Sprinter section. Why they did that, I don't understand. That is why I didn't say "Similar ad".