tribalfooball.com - November 24,
2006
Chelsea and Premium TV unveiled a radical new website for the
Premier League champions.
The site, www.chelseafc.com has been developed to give Chelsea FC
fans a unique interactive online experience confirming the web as
the club�s key communication platform with its global fan
base.
Chief Executive Peter Kenyon said, �A converged digital media
strategy is at the heart of Chelsea�s business plan and
relationship with its fans. The site also represents the Chelsea
brand in great fashion, it is stylish, innovative and in our build
partner PTV we have aligned ourselves again with another market
leader in the relevant sector.�
The site is fully broadband and mobile enabled, has been developed
with Web 2.0 firmly in mind and in consultation with Chelsea fans,
via focus groups, as well as other main stakeholders.
Chelsea has other plans in the pipeline with far advanced
discussions regarding Chinese and Korean language sites, as well as
projects in the United States and Japan.