
Lee Byung-hun to set up
fan club in Japan
Actor Lee Byung-hun, nicknamed Byonsama in Japan, will soon
launch a fan club in that country in a joint effort with Hakuhodo
DY, a subsidiary of the influential Japanese advertisement agency,
Hakuhodo. The firm has agreed to provide active support to set up a
fan club for Lee, who is often described as a hallyu blue
chip.
The club, entitled Lee Byung Hun Japan Official, will be unveiled
in November. Hakuhodo DY, which highly regards the actors
popularity in Japan, will take charge of the clubs founding and
overall management by capitalizing on its extensive marketing
knowledge.
Although the operation of Lees unofficial fan Web site has been
suspended ahead of the clubs launch, the number of its visitors
has exceeded 10 million recently, attesting to the actors
skyrocketing popularity in Japan.
Meanwhile, Hakuhodo DY has staged various pre-launch marketing
events recently, such as posting advertisement banners on Tokyos
downtown buses and running ads in the press in a bid to publicize
the creation of Lees official fan club.
- credit: KBS
Global