SINGAPORE: Supermarket chain NTUC FairPrice will
accept Visa payment card at all its stores island-wide starting
Friday.
It hopes to offer a convenient, fast, secure and
rewarding way to make payment.
According to a Visa survey on payment card usage
habits at supermarkets in Singapore, 42 per cent of grocery
shoppers use cash most often when paying for their purchases, but
49 per cent would prefer paying for groceries with payment
cards.
The survey said although payment with cash at supermarkets is still
prevalent, with payment card acceptance widespread in Singaporean
supermarkets, cards are set to displace cash as the most popular
payment method for grocery shopping.
Among the most common electronic payment card options available to
consumers, credit cards (39 per cent) are the preferred way to pay
for groceries, followed by ATM cards (28 per cent) and cash (22 per
cent).
Grocery shoppers who responded to the survey said they prefer to
use cards to pay to earn rewards/loyalty points and enjoy direct
discounts or other benefits.
55 per cent of respondents also said using credit cards was more
convenient than using cash, and 50 per cent already use credit
cards for big expense items and routine shopping.
- CNA/cc