Singapore supermarket chain, NTUC FairPrice, plans to add more
Halal corners at its stores - to better cater to the needs of
Muslim customers.
FairPrice announced this at the launch of its new Brunei Halal
range of products, at its Joo Chiat Complex branch
today.
Brunei Halal is an exclusive range of Halal-certified food products
imported from Brunei.
For a start, over 20 products, such as instant noodles, chocolates
and biscuits, are available at most of its supermarkets and
stores.
FairPrice is the first to offer Brunei Halal products outside of
Brunei Darussalam.
CEO of NTUC FairPrice says that to date the supermarket chain has
Halal Corners certified by MUIS - the Islamic Religious Council of
Singapore - at 10 of its outlets.
"We see this market growing, so there are a few things happening,
number one is we intend to expand the number of Halal Corners in
our stores, we certainly want to work with as many suppliers to
bring in more Halal products."
-- 938Live