FairPrice launches Singapore's 1st
PERGAS-audited supermarket
NTUC FairPrice's supermarket outlet at Joo Chiat Complex has
received a halal audit.
The auditors, PERGAS Halbiz, confirms that business operations
at the store are in compliance with Halal requirements as
recommended by the Islamic Religious Council of Singapore.
The Managing Director of NTUC FairPrice is Seah Kian Peng.
He says plans are underway to audit 39 other outlets in the next
one year.
"This is something that we look forward to. Because with this
programme I think it gives not only our operation staff greater
confidence that the facilities, the processes and the practices are
all correct. At the same time it gives our customers, Malay
customers in particular, greater confidence when they shop at our
stores."
A third of the products carried by the Joo Chiat outlet is
Halal-certified.
Of these, about 400 are new, including a wide range of baking
needs and spices, meat products and even toilteries.
As part of its initiatives to engage Muslim customers, FairPrice
also partnered with Ain Society to produce Selera Raya, a special
cooking show on Suria channel.
The newly launched store will also pilot the 'Stretch Your Dollar
Zone' programme which will help customers save on grocery bills.
The latest initiative will feature value buys advertised in weekly
advertisments.
And in conjunction with the new opening, NTUC FairPrice Foundation
presented $14,000 worth of FairPrice food vouchers for needy
families in Joo Chiat.
--938Live
