Supermarkets report soaring sales since AVA's "Choose
Frozen Meat" campaign
SINGAPORE : It has been a year since the Agri-Food and
Veterinary Authority launched its "Choose Frozen Meat" campaign,
and supermarkets are reporting soaring sales.
Supermarket chain NTUC FairPrice said sales of frozen meat
increased more than six times over the past year.
Meanwhile, Giant, Cold Storage and Shop N Save supermarkets have
seen a 50 per cent increase in sales.
The supermarkets say sales of fresh meat have remained
stable.
At FairPrice, certain frozen meat items are as much as 50 per cent
cheaper than fresh chilled meat.
And the chain said it has expanded its varieties of frozen meat by
at least 20 per cent over the past two years.
It imports frozen meat and seafood from countries like Denmark,
Finland, US, Brazil, and Argentina. - CNA/ms
