Yep, agree that it could have been done before at Raffles, thing
is this is going to be a bit different. I guess I forgot to mention
that we are not going to copy what you have seen before, I just
gave that so you know roughly what is going to happen. Some more
creativity will be there, not just freezing... and freezing alone
might be a dead idea, as we are going to do some more ideas.
Concept is still the same, with the power of crowd, but not
necessary freezing action. For one thing, as I said, we would have
sponsor, this is eventually leading to some campaign, which is why
we would have topic, consistent topic / theme for different
creative ideas.
Local reaction might be low, not so receptive or excited, but
again the target is not really local, as we are going to have this
posted on Youtube, etc to be global campaign. Similar or same ideas
would be done in Australia, Hong Kong, malaysia, etc... at the end
we would have a page with all these videos on Youtube, and viral
marketing will also target social media platforms like Facebook,
forums, etc.
Police and permission for gathering of many people might be
issue, thanks for the feedback, I didn't really think of this
innitially. Maybe I would have to do it undercover :) Anyway, as we
lock down on ideas and budget, I will keep this open for discussion
for a while,... go on, throw ideas or feedbacks that you might
have,.. and will definitely update you guys on the fixed plan, or
maybe asking for your email address is you are in to brief you and
plan further.
Thanks!
