7. When something is 'new and improved!' Which is it? If it's
new, then there has never been anything before it. If it's an
improvement, then there must have been something before it,
couldn't be new.
-originally from laurence82
After something is improved,which means something from it is taken
out and/or something from it is added in to make it better,it
becomes a new substance.If it is a new substance,there is no wrong
in saying that it is New And Improved.Even Chemistry tell us that
after paper is being burn,it produces ash and not paper.A new
substance is formed.Subsequently,the "something" you mentioned can
be modified to suit mankind and they called it "new" because it is
different from its original product and after modification,it is
better and it can be "New and Improved".